How did we come up with this idea?
It all started with the project «Hollywood in Ukrainian». We found a problem: many cult films released before 2006 did not have a high-quality Ukrainian-language sound.
To correct the historical injustice, we have taken the initiative and are creating exclusive Ukrainian-language dubbing and dubbing of cult films and trailers for films from Disney, Paramount, Universal, Sony and others.
«Hollywood in Ukrainian» is only the beginning of the path to something more ambitious — the Foundation for the Development of Ukrainian Cinema and Television
Now Ukrainian cinema is at the stage of formation: something turns out well, but something still needs to be worked on. However, we are confident that success is possible only with the support of talented people who can bring our cinema forward: actors, directors, cameramen, costumers and other specialists. You should know that if you have a really cool idea, we will help you and give you the opportunity to implement it.
Foundation for the Development of Ukrainian Cinema and Television SWEET.TV
We have established our own Foundation for the Development of Ukrainian Cinema and Television (FRUKT), where we transfer 10 UAH from each paid connection to SWEET.TV. This money goes to
financing of new projects of Ukrainian directors.
Thus, by connecting to SWEET.TV our subscribers support the development of Ukrainian artists and help them implement their ideas. You watch a movie and make someone's dream come true.
We believe that joint efforts are much more important than a one-time support campaign, because it gives people a sense of belonging. Imagine that with your help, a young director made a film that won an International Film Festival. Or a movie that was made with your support was released in cinemas. Would you like to go to the movies for it? Would it be nice to tell your friends?
Focus of activity
We have no genre preferences, because all Ukrainian cinema must develop. In the work of FRUKT, we focus on 3 strategic directions.
Debate Historical Cinema
It raises difficult questions, offers alternative points of view, draws public attention to problems. Films from this group contribute to the development of national self-identification and pride of Ukrainians for their nation.
Mass audience tapes
These can be "hit" comedies, action films, action games, films on acute social themes, family films and pictures aimed at children. Such films should be of high quality, interesting and speak the modern Ukrainian language. Their goal is to make people understand that they are making cool films in Ukraine.
This direction is a laboratory for young creative groups, which very soon will be determine the future of Ukrainian cinema. Here they get the opportunity to shoot without restrictions, create new forms and ways of expression. The task is to bring Ukrainian cinematography to the level of an innovator that sets global trends.
Let's support Ukrainian cinema together!
We involve everyone who is not indifferent to the project. If you have any ideas or suggestions on what can accelerate the development of Ukrainian cinema - write to us by e-mail: firstname.lastname@example.org
We are open to dialogue.