SWEET.TV Group

An international media-tech holding, focusing on development of high-technology streaming TV and VOD platform, including advanced CTV solutions such as FAST technology and DAI (SSAI) engine.

We successfully operate in 7 CEE countries (Poland, Romania, Czech Republic, Hungary, Ukraine, Bulgaria, Slovakia) with offices in each capital city across all territories. In 2023 SWEET.TV Group plans to expand to Balkans, Baltics, Benelux and EU5 markets. In 2024-2025 the main goal is to enter South American and African markets.

OUR MISSION

Our mission is to do the best in 3 key aspects

Deliver the easiest access to content

Provide the highest quality of content

Ensure the greatest user experience

OUR STORY

2008

SWEET.TV Group was started in 2008 as an IPTV business on the basis of own network of 2 broadband internet providers.

2015

After 7 years of successful growth in this business, in 2015 OTT direction was launched in the company to reach multi-national scale and markets.

2019

It took 4 years to build a strong and reliable multi-platform OTT solution ready for launch. In 2019 we introduced the product to the market and started our success-story in this worldwide OTT business.

OUR TEAM

Currently there are 250+ highly motivated and devoted to the project people who are working at SWEET.TV Group and each day driving our platform to global success. During 15 years of experience in IPTV and 8 years in OTT business, we have united strong teams of professionals in each field of OTT business.

IT full-stack department

Product marketing and monetization department

Content onboarding and streaming maintenance department

Content acquisition, management and communication department

User acquisition and retention department

Customer and technical support department

Digital performance marketing department

Marketing, PR & sales department

IN-HOUSE DEVELOPMENT

The development, support and permanent upgrades of OTT product is delivered by a full in-house IT team for each platform and type of micro-service. Our IT team consists of high-skilled professionals in each area of OTT ecosystem — starting from hardware architecture and finishing with software development on Smart TV (Tizen, Orsay, Vidaa, webOS, Linux, etc), Android TV, Roku, Android Mobile, iOS, web, game consoles and other.

INVOLVED 12 000+ IT PROFESSIONALS

After the development of multi-platform OTT solution during 2015-2019, we started to improve the product and upgrade it to the highest level of technical brilliance. For that purpose we have managed to involve different teams across the globe to take part and improve our OTT architecture and micro-service solutions.

Teams from Argentina, USA, India, Germany and other countries were invited to several IT Hackathons and Challenges that we have established during 2019-2021 together with our partners. Alongside with our in-house development department, these teams have generated hundreds of technical solutions to solve and improve key areas in OTT architecture:

Seamless performance and high SLA rate
Smart content search engine and relevant recommendation system
Marketing and conversion funnels inside OTT platform
Billing infrastructure and payment systems.

The best solutions were implemented. The best teams were invited to cooperate with us and still even today we successfully collaborate with them, using rich international IT experience.

PARTNERSHIPS

We are building long-term and strategic partnership relations with all stakeholders of OTT business based on respect, transparency and win-win approach. During our 8 years in OTT business, we have reliable partnerships with worldwide leaders in each area: