In 1974 he graduated from the theater school named after B.V. Shchukin at the Vakhtangov Theater. From 1974 to 1992 - actor of the Theater on Malaya Bronnaya. Since 1992, he worked in the advertising business as a co-founder and leader of the Maxima communication group. Since 1996 - President of the Moscow International Advertising Festival, since 2004 - President of the Association of Communication Agencies of Russia. Since 2004 - co-founder and head of the Advertising Cartel agency and president of the Association of Communication Agencies of Russia.